week 6 study questions

Week 6 Discussion Questions

Alicia Matthews

Required Reading:	Textbook Chapters 9-10
Deeper Dive (opt):	Fang, Irving (1997) History of Mass Communication.  Focal Press.   Chapter 3:  Mass Media, The Third Revolution  http://home.lu.lv/~s10178/sixrevolutions.pdf  (pp. 89-99 on radio & movies) Chapter 4:  Entertainment, The Fourth Revolution

Textbook:  The Soft Edge: a natural history and future of the information revolution

Please staple this cover sheet to your printed and numbered set of answers. Please answer the questions as clearly and thoughtfully as possible. Use the textbook and outside sources as necessary to complete the following questions.

Chapter 9: Survival of the Media Fit

1.       What were the years before T.V. Like for radio? What types of content was provided? families were close together , imagination was needed,  fake things on the radio like martians landing. Boxing matches, News, Sports, Shows, Music was not played like now, Comedy shows.

  

2.       Explain the economic impact of T.V. On radio.

Impact of tv on radio was major, you can now visualize what you're hearing. Radio minimized the effect because you couldn't see it like civil rights movement. Economically you could use your mind to see the product but now you can see it and buy it right off the screen.

  3.       What is the economic model for both radio and T.V.?

Radio -advertisers are interested in getting their message out to the audience and seeing conversions from that ad placement. 

T.V. - TV stations broadcast news, sports and entertainment for free and made their money by showing commercials. That might not work much longer.The future is arriving faster that anyone expected.  It is playing out in the biggest pay-TV provider, Comcast’s  takeover of NBC and Rupert Murdock’s battle with Time Warner cable. 

4.       In the brief description of film history, Levinson discusses the work of D.W. Griffith, Sergi Eisenstein, and Lev Kuleshov. What methods did they use to help develop a visual vocabulary for film?

5.       Technology alone was not the sole savior of radio. Explain the roll of Rock and Roll in radio's transformation.

Rock and Roll was new that people never heard before, it somewhat brought races together. You didn't know the race of what music you like. You could use you imagination, distilled a lot of stereotypes. 

6.       “Talkies”, replaced silent films entirely, but T.V. Did not replace radio, why?

The radio has not been replaced entirely because people don't always have access to a T.V like in a car, but how long will this last. Radio is a means of quick entertainment, news, traffic. 

Chapter 10: Remedial Media

7.       In your own words describe Levinson's parable of the window shade as remedial media.

8.       Discuss the advantages and disadvantages of the VCR as a remedial medium.

advantages - record and watch later like tiro, miss something or not want to see something and you can rewind it and fast forward.

disadvantaged - It was a progress. is there a disadvantage to progress. You get addicted and like anything else it may not work when you need it to. Less interaction