Monday, November 14, 2011

Unit 1: Assignments - Questions for Week 7

Week 7 Discussion Questions

Required Reading: 
Johnson, Steven. (1997). Interface Culture: how new technology transforms the way we create and communicate. Basic Books.  ISBN: 0-465-03680-5
Chapter 1:  Bitmapping
Chapter 2:  The Desktop

As We May Think. Vannevar Bush. Citation. Vannevar Bush, As We May Think, The Atlantic Monthly, 176(1):101-108, July 1945

Deeper Dive (opt): 
Fang, Irving (1997) History of Mass Communication.  Focal Press.  
Chapter 5:  The Toolshed Home  http://home.lu.lv/~s10178/sixrevolutions.pdf 
Start reading Chapter 6:  The Highway

Textbook:  Interface Culture: how new technology transforms the way we create and communicate (Steven Johnson)

Please staple this cover sheet to your printed and numbered set of answers. Please answer the questions as clearly and thoughtfully as possible. Use the textbook and outside sources as necessary to complete the following questions.
Chapter 1: Bitmapping
1.       In 1968 Douglas Englebart introduced “direct manipulation” of data.  How was this different than how data was interacted with before?
Before direct manipulation, the interaction between human and computer mostly relied on a conversation like a command line interface that was indirect and abstract. Direct manipulation promoted a more in depth way of interacting with computers. 

2.       By creating an “information space,” how did Englebart’s advancement change the way people thought about machines/computers?  In what ways did it lead the way not only to interfaces as we think of them today but virtual spaces and augmented reality?
Douglas Engelbart changed the way computers worked, from specialized machinery that only a trained scientist could use, to a user-friendly tool that almost anyone can use. Now i think we're thinking of ways to do the same but without the tools
Chapter 2: The Desktop
3.       As discussed in Chapter 2, describe some of the advancements that took place at Xerox PARC, the people involved and what they contributed.
a part of Xerox Corporation, PARC has been responsible for things like laser printing, Ethernet, the modern personal computer, graphical user interface, object-oriented programming, ubiquitous computing, and much more.Stephen Wozniak and Steven Jobs—started a new computer manufacturing company named Apple Computers.
As We May Think
4.       Vannevar Bush’s vision inspired the next few generations of technologists, and his idea of a “memex” resembles devices we use today.  What was the “memex” and what benefits did Bush think it would have?
Bush envisioned the memex as a device in which an individual would compress and store all of their books, records, and communications. He thought it would be like an enlarged intimate supplement to one's memory.

Sunday, November 6, 2011

week 6 study questions

Week 6 Discussion Questions
Alicia Matthews

Required Reading: 
Textbook Chapters 9-10
Deeper Dive (opt): 
Fang, Irving (1997) History of Mass Communication.  Focal Press.  
Chapter 3:  Mass Media, The Third Revolution  http://home.lu.lv/~s10178/sixrevolutions.pdf  (pp. 89-99 on radio & movies)
Chapter 4:  Entertainment, The Fourth Revolution 
Textbook:  The Soft Edge: a natural history and future of the information revolution
Please staple this cover sheet to your printed and numbered set of answers. Please answer the questions as clearly and thoughtfully as possible. Use the textbook and outside sources as necessary to complete the following questions.

Chapter 9: Survival of the Media Fit
1.       What were the years before T.V. Like for radio? What types of content was provided? families were close together , imagination was needed,  fake things on the radio like martians landing. Boxing matches, News, Sports, Shows, Music was not played like now, Comedy shows.
  
2.       Explain the economic impact of T.V. On radio.
Impact of tv on radio was major, you can now visualize what you're hearing. Radio minimized the effect because you couldn't see it like civil rights movement. Economically you could use your mind to see the product but now you can see it and buy it right off the screen.

  3.       What is the economic model for both radio and T.V.?
Radio -advertisers are interested in getting their message out to the audience and seeing conversions from that ad placement. 

T.V. - TV stations broadcast news, sports and entertainment for free and made their money by showing commercials. That might not work much longer.The future is arriving faster that anyone expected.  It is playing out in the biggest pay-TV provider, Comcast’s  takeover of NBC and Rupert Murdock’s battle with Time Warner cable. 


4.       In the brief description of film history, Levinson discusses the work of D.W. Griffith, Sergi Eisenstein, and Lev Kuleshov. What methods did they use to help develop a visual vocabulary for film?

5.       Technology alone was not the sole savior of radio. Explain the roll of Rock and Roll in radio's transformation.
Rock and Roll was new that people never heard before, it somewhat brought races together. You didn't know the race of what music you like. You could use you imagination, distilled a lot of stereotypes. 

6.       “Talkies”, replaced silent films entirely, but T.V. Did not replace radio, why?
The radio has not been replaced entirely because people don't always have access to a T.V like in a car, but how long will this last. Radio is a means of quick entertainment, news, traffic. 


Chapter 10: Remedial Media
7.       In your own words describe Levinson's parable of the window shade as remedial media.

8.       Discuss the advantages and disadvantages of the VCR as a remedial medium.
advantages - record and watch later like tiro, miss something or not want to see something and you can rewind it and fast forward.
disadvantaged - It was a progress. is there a disadvantage to progress. You get addicted and like anything else it may not work when you need it to. Less interaction